UXR POV Playbook

Dedicated to equipping UX Practitioners with the essential tools needed to develop and articulate a persuasive User Experience Research (UXR) Point of View. Our mission is to support professionals in preparing and establishing a compelling narrative that aligns with the needs of their stakeholders.

Structure of the UXR Playbook

The UXR Playbook Provide a set of criteria, standards, and tools to guide research practitioners to form and communicate compelling POV’s that ultimately drives impact.

The Playbook is comprised of a series of plays, represented by play cards that identify common issues faced by researchers. The cards offer best practices that will help practitioners to remove obstacles and prepare them to move through the four stages of building a Point of View: Foundation >> Data >> Insight Generation >> POV

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POV Play Cards

  • Stakeholder Funding Bias

    Careful formulation of research questions and objectives is necessary to prioritize user needs over stakeholder interests, ensuring alignment with the overarching research goals

  • XFN Collaboration

    Involves securing commitment and partnership from cross-functional teams, ensuring joint ownership of the research effort

  • Share Success

    Sharing success stories allows stakeholders to see the tangible benefits and empowerment derived from research efforts.

  • See All Play Cards

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Plays

Stakeholder Funding Bias Play

How do you get stakeholders and leaders to buy into the foundational research effort? service, and why it’s unique.

Hidden Reality Awareness in VR Play

How to manage the overlay of virtual content to avoid fully blocking the view of the physical world. This is critical for AR usage contexts where users still need to visually perceive their real surroundings.

Modality Awareness in VR Play

How to ensure the integration of multi-sensory experiences to enrich user interaction (Fig. 7). Specifically, it addresses three key modalities: audio, smell, and haptic/tactile sensations.