What is a UXR POV?
A perspective based on data, evidence, and insight that shapes how you observe, interpret, and represent the needs of your target users.
Why are they important?
Not reinventing the wheel
Build upon a foundation of knowledge/insights
UXR seen as experts
Prescriptive guidance /direction
Define the future/vision/strategy
Delivers a body of work that can be learned from/expanded
POV Framework
UXR POV - Forming a compelling POV that drives impact. Communicate it and validate it with other disciplines.
Insight generation - Uncovering unbiased meanings in the data that can inform the business and empower users.
Data collection - Collecting relevant data, both existing and new, using appropriate research resources and techniques. The quality of the data is instrumental in generating meaningful insights.
Foundational - At the base of the pyramid, it's crucial to establish clear business objectives and a solid research project purpose and plan. This lays the foundation for the POV credibility.
CHI Case Study Paper
ABSTRACT:
User Experience Research (UXR) needs to offer clear recommendations based on the meaning of data, evidence, and insights. However, UXR lacks a method to help the practitioners form a compelling perspective that drives impact through evidence-based resources. The paper presents a UXR Point of View (PoV) playbook that provides a set of criteria, standards, and tools to guide multi-disciplinary teams in designing services. A playbook typically consists of a book of plays or a set of instructions and has been used by practitioners from multiple disciplines. The paper presents the anatomy of a POV playbook with examples, challenges in industry, and the correlation of the PoV to the theories of situational awareness and decision making. The UXR PoV Playbook presents the results of a structured workshop with UX practitioners. The existing playbooks are used to inspire the POV Workshop and a model for defining the UXR Playbook.