Terms and Definitions
Point of View (POV)
A perspective based on data, evidence and insights.
UX Research Point of View (POV)
A perspective based on data, evidence, and insight that shapes how you observe, interpret, and represent the needs of target users.
UXR POV Levels
Foundational - At the base of the pyramid, it's vital to establish clear business objectives and a robust research project purpose and plan. This forms the bedrock of POV credibility.
Data collection - The process involves gathering pertinent data, both existing and new, utilising suitable research resources and techniques. Data quality remains central, as it directly influences the generation of meaningful insights.
Insight generation - Moving upward, the focus is on uncovering impartial meanings within the data, which serves the dual purpose of informing business decisions and empowering users.
UXR POV - Progressing upward, the emphasis shifts to crafting a compelling POV that drives impact, communicates effectively, and undergoes validation through collaboration with other disciplines.
Playbook Recipe
A playbook, traditionally used in sports, contains a team's strategies and plays designed to secure victory. A playbook is composed of one or more ‘plays’ where each play executes part of the overall goal of the playbook.
The UXR playbook defines a set of plays and instructions for practitioners to build, establish, and land a compelling UX Research POV.
UXR POV Play
A UXR POV play is a set of cards that guides strategy for UX research leaders and practitioners, offering various tactics and methods for progressing toward their compelling point of view.
Playbook Card
Each card represents a potential obstacle or catalyst for progressing the POV and has two sides: (1) the front side that includes the issue, card type, a thought-provoking quote, and possible related cards addressing the same issue, and (2) the backside that provides a detailed description of the guidance.
Each card is connected to a primary building block and can connect to other cards.
POV Building Blocks
The conceptual components of each pyramid level are formed using a set of building blocks. Ultimately, these components would make up the playbook's elements. For example, the outputs of the foundational level should be based on actual business problems and use existing frameworks and knowledge. Similarly, the Insight Generation outputs should answer the "why" of the insight and be actionable. Each building block can be related to one or multiple cards.
Transitioning Levels
This is centred on transitioning from one level to another based on the four levels (foundational, data, insights and POV) of the pyramid and addresses the question: What do we need to get to the next level?
It focuses on moving up towards the POV level. However, as required, you might need to move up and down the levels to reach your compelling POV.
The goals of the plays and cards is to help practitioners to identify the actions and practices that can propel them to achieve the POV level of the pyramid
POV Case Study
A case study is an application of the UXR POV playbook. It provides the context for an in-depth, multi-faceted understanding of a complex issue in a real world domain, for example Healthcare, Virtual Reality, or Cloud Computing.
Leveraging the building blocks and plays alone will give you the components necessary to build the POV. However, a case study is required to reach a relevant and actionable POV.